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Target Marketing Program

The Program:
Shopwise Direct Mail combines the power of two proven, respected, and trusted advertising vehicles - The San Gabriel Valley Newspaper Group Newspapers and Direct Mail. Advertising messages can be targeted to high priority zip codes via geography and demography.

San Gabriel Valley Newspaper subscribers receive a package with single sheet, multi-page tab and broadsheet inserts and coupon books inside a ShopWise wrap. This package is placed on top of both newspapers on Thursday and Friday.

Non-Subscribers- receive the same Shopwise package in their mailbox on Tuesday and Wednesday mailed by Advo Inc.

Products:
Pre-Printed Inserts - You provide the advertisement and we deliver using the best of two proven advertising mediums.

Print and Deliver Inserts - We will use our printing resources to print exactly what you need at competitive prices.

Distribution:

Over 3.4 million pieces mid week
Over 5.8 million pieces late week
53% Direct Mail

Benefits:

Newspaper and Mail Distribution - Combine paid circulation with with direct mail
Targeted Zip Code Distribution - Select the specific customers around your location
98% Zip Code saturation - No potential customer is left out
Advo is the nation's largest direct mail company - Ensures on time delivery
Significantly less expensive then solo mail - Unbeatable cost per thousand
Package is placed on top of the paper (not inside) - High Visibility, your ad will be seen

Major Program Participants:
Albertsons, King Soopers, Safeway, Pizza Hut, Domino's, Wal-Mart, Papa John's, Brakes Plus, Mattress Firm, Great Clips, 3 Day Blinds, Midas, Firestone, Petsmart, Longs Drugs, Petco, Goodyear, Denny's, Party America, La Z Boy, Ace Hardware and many more!

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